Motorola CEO Back to Moto X

Motorola Chief Executive Dennis Woodside has a Moto X phone by his side, a bespoke design of aqua blue with gold accents. “It’s pretty cool,” he says. Then he gets to his “now-watch-this” moment. The phone opens up its default navigation app, Google Maps, and gives directions to Motorola Mobility’s headquarters in Silicon Valley. Voice commands can wake up the phone, a lot like the “Ok Glass” commands that fire up an application on Google Glass. The ability to trigger the Moto X with speech is one of Motorola’s unique contributions as the phone’s manufacturer, following Google’s acquisition of Motorola Mobility in 2011 for $12.5 billion. Moto X represents a combination of Google software and the technology behind its voice assistant Google Now, and Motorola’s proprietary X8 mobile computing system. The phone has eight processing cores, two of which manage information coming in at all times from the phone’s microphone, gyroscope and accelerometer. “Google is the first to commercialize the self-driving car,” says Woodside. “This is the first self-driving phone.” The Moto X Moto X the first flagship smartphone that Motorola Mobility is building from scratch under Google’s ownership, and the first obvious attempt for Google to see a payoff from the original acquisition. Woodside and his team are betting that mainstream customers will also like the array of colors and materials they can choose from when ordering a Moto X phone. Mark Randall, a former Amazon executive, has masterminded the supply chain system that Motorola will be using to ship Moto X devices. Woodside says that the Moto X uses some of Motorola’s own speech recognition algorithms as well as third-party algorithms. Nuance’s speech recognition technology powers Apple’s virtual assistant Siri as well a Samsung’s S-Voice. The MotoX will only launch and execute speech commands within Google apps, but Woodside said it was “possible” that the phone could also integrate its voice technology with third-party apps, like the navigation app Waze, in the future. Google, which also provides the Android operating system for free vendors like Samsung, HTC and Huawei, faces a tricky balancing act: promoting its own Android phone and hardware that it now owns, while maintaing relations with vendors it increasingly competes with thanks to its ownership of Motorola Mobility. “From the Motorola standpoint, we truly have operated Motorola separately,” he says. “A better mobile device makes Google services much better.

 
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